Graphic Images To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to dignify, to dramatize, to persuade, and perhaps even to amuse... design is the product of feeling and awareness, of ideas that originate in the mind of the designer and culminate, one hopes in the mind of the spectator. Paul Rand - Design, Form and Chaos